The buzz around the BMW i7 M70 is undeniable, boasting a bump in power over the already impressive i7 xDrive60. However, a recent discussion among automotive enthusiasts raises a crucial question: is the price hike justified by the performance increase? One forum member, experienced with both the iX M60 and i7 xDrive60, suggests the extra power in the M70 doesn’t warrant BMW’s asking price.
This sentiment echoes concerns about BMW’s pricing strategy, particularly highlighted by the XM model. Initially launched with a high MSRP, the XM has reportedly seen significant discounts in the real world, indicating potential overpricing from the outset. The argument is that BMW might be employing a similar tactic with the i7 M70, leveraging perceived exclusivity and performance to command a premium.
Critics suggest this could be a calculated marketing move. By positioning models like the XM and i7 M70 at inflated prices, BMW might be aiming to make other models in their lineup appear more reasonably priced in comparison. This strategy, while potentially effective in the short term, relies on consumer perception and the creation of a “halo effect” around top-tier models.
Ultimately, the debate boils down to value. While the BMW i7 M70 undoubtedly offers enhanced performance, potential buyers need to carefully consider if the increased price truly reflects a proportional increase in driving experience and overall value compared to models like the i7 xDrive60. The market’s reaction to the XM’s pricing suggests that consumers are becoming increasingly savvy and discerning when it comes to luxury EV pricing.
