Ferrari has announced a significant price hike for some of its most sought-after models, responding to newly imposed U.S. auto tariffs. The Italian luxury car manufacturer stated that prices will increase by 10% on select models starting April 1, potentially adding up to $50,000 to the cost of a typical Ferrari. This adjustment directly reflects the impact of the new tariff policies on imported vehicles.
The price adjustments will not affect all models equally. Ferrari clarified that vehicles imported before April 2 will maintain their original pricing. Furthermore, the “commercial terms” for the Ferrari 296, SF90, and Roma model families will remain unchanged. This means that customers interested in these specific models will not experience the price increase, at least for now.
However, for those eyeing some of Ferrari’s most popular and highly anticipated vehicles, including the Purosangue SUV, the 12Cilindri, and the F80, a 10% price surge is on the horizon. Considering the starting price of around $430,000 for the Purosangue, this increase translates to approximately $43,000. For the exclusive, limited-edition F80, which starts at over $3.5 million, the price tag will inflate by a staggering $350,000 or more. These substantial increases highlight the considerable effect of the tariffs on the higher end of the Ferrari price spectrum.
This price adjustment comes as a direct consequence of new tariffs, with reports indicating a 25% tariff on cars not manufactured in the U.S. Ferrari, which produces all its vehicles at its Maranello, Italy factory, falls squarely within the scope of these tariffs. While the long-term impact on Ferrari sales remains to be seen, the company currently enjoys a waiting list exceeding a year for many of its models. This strong demand base suggests that Ferrari’s clientele, typically high-net-worth individuals, may be able to absorb these price increases without significantly impacting sales volume.
Despite the price hikes, Ferrari has reaffirmed its financial targets for 2025. However, the company also acknowledged a “potential risk of 50 basis points on profitability percentage margins” due to these market fluctuations. In a recent interview, Ferrari CEO Benedetto Vigna emphasized the company’s commitment to its customers, stating, “When we look at the client, we consider that these people to buy a Ferrari, they have to work. We have to respect them. Because for us, the most important thing is the client. So we need to make sure that we treat them in the right way.” This statement underscores Ferrari’s delicate balancing act between managing tariff impacts and maintaining customer relationships.
Interestingly, the announcement of these price increases coincided with a slight uptick in Ferrari’s stock value, while shares of major U.S. automakers experienced a downturn. This market reaction could indicate investor confidence in Ferrari’s brand strength and pricing power, even in the face of new economic challenges. As Ferrari prepares to launch its first all-electric vehicle in October, the company navigates these tariff implications while continuing to innovate and cater to the desires of the luxury automotive market. The evolving Ferrari Prices will be a key factor to watch as the brand moves forward.
