Navigating the Florida car market, especially for a sought-after vehicle like the Honda Civic Type R, can be challenging. Many enthusiasts find themselves wondering if it’s possible to purchase this high-performance hatchback without paying over the Manufacturer’s Suggested Retail Price (MSRP). Based on firsthand experience buying multiple CTRs in Florida, here’s what you need to know to increase your chances of paying MSRP and avoid dealer markups.
The Reality of Honda Civic Type R Pricing in Florida
Florida Honda dealerships are known for adding premiums to popular models, and the Civic Type R is no exception. If you’re set on paying only MSRP, be prepared for a potentially long and demanding search. While some buyers are willing to pay thousands above MSRP to secure a Type R quickly in Florida, sticking to MSRP requires a different approach, often involving looking beyond your local dealerships.
Strategies to Buy Your CTR at MSRP
One of the most effective strategies is to broaden your search beyond Florida. Out-of-state dealerships are often more willing to sell at MSRP, especially if they have less demand in their region or are looking to meet sales quotas. In fact, leveraging an out-of-state offer can even help you negotiate with a Florida dealer. For example, one buyer successfully convinced Jenkins Honda in Leesburg to match an out-of-state MSRP deal, despite their initial $15,000 markup. This highlights the power of having leverage when negotiating.
Timing also plays a significant role. Dealership inventory fluctuates, and periods of higher inventory can create opportunities to buy at MSRP. Back in 2019, when Civic Type R inventory was unusually high nationwide, some Florida dealerships were more flexible on pricing. Southeastern Honda in Palm Bay, for instance, sold a CTR at MSRP during this period of high supply. However, it’s worth noting that Southeastern Honda, like many Florida dealers, doesn’t consistently offer MSRP deals. Similarly, Jenkins Honda in Leesburg also sold a CTR at MSRP when they had multiple units in stock. Keeping an eye on inventory levels and being ready to act when dealerships have multiple CTRs available can improve your chances.
Florida Dealership Groups to Approach with Caution
Based on buying experiences, certain dealership groups in Florida are consistently less likely to sell Honda Civic Type Rs at MSRP. The Coggin chain of dealerships and Tampa Bay area dealers, including Westshore Honda, Tampa Honda, and Wesley Chapel Honda, have a reputation for adding significant markups. While it’s always worth checking with any dealer, managing expectations and focusing on dealerships outside these groups might save you considerable time and frustration in your search for a CTR at MSRP.
Conclusion
While purchasing a Honda Civic Type R at MSRP in Florida requires persistence and a strategic approach, it is achievable. Being prepared to look out of state, capitalizing on periods of higher inventory, and being selective about the dealerships you engage with are key factors. By understanding the Florida market dynamics and employing these tactics, you can increase your likelihood of driving away in your dream CTR without overpaying.
