Celebrating four decades of light-duty prowess within Toyota’s esteemed Land Cruiser lineage, the year 2025 marks a significant milestone for the Prado. Arctic Trucks (AT), globally recognized specialists in extreme mobility vehicles, are poised to redefine off-road capability with the highly anticipated Land Cruiser Prado AT37. This new model builds upon the legacy of the Land Cruiser, enhancing its already impressive credentials for adventure and challenging terrains.
Arctic Trucks, with its roots as a special vehicles division of Toyota established in 1990, continues its strong partnership with the iconic Japanese automaker. The AT37 designation signifies the latest achievement in Arctic Trucks’ storied history with the Land Cruiser, a vehicle integral to their numerous world records and pioneering expeditions in the planet’s most demanding environments. This enduring relationship underscores the commitment to pushing the boundaries of vehicle performance and durability, especially for the discerning off-road enthusiast.
The Land Cruiser Prado AT37 is the result of collaborative engineering between Arctic Trucks’ International (Iceland) and UK divisions, in partnership with Toyota Africa distributor, CFAO. This international synergy blends Iceland’s profound heritage in off-road vehicle engineering with the UK’s renowned ‘Motorsport Valley’, a global hub for motorsport design, development, and cutting-edge automotive innovation. This unique combination of expertise ensures the Land Cruiser Prado AT37 is engineered for peak performance and reliability across diverse landscapes.
Freyr Þórsson, R&D Manager at Arctic Trucks International, highlighted the advantages of this collaborative approach, stating, “Developing this project within Motorsport Valley has fostered invaluable direct communication with numerous suppliers. This hands-on development environment has directly translated into significantly enhanced vehicle performance.” Peter Smith, Managing Director of Arctic Trucks UK, further emphasized the global applicability of the AT37: “The combined efforts of our teams across the Arctic Trucks group have culminated in a vehicle genuinely suited for any market. By integrating our three decades of off-road expertise with cutting-edge technology and innovation from the UK supply chain, we have achieved exceptional results. This reaffirms our ongoing dedication to providing comprehensive vehicle solutions for both professional applications and recreational pursuits.”
The visually striking AT37 is engineered to seamlessly integrate with OEM and government standards of fit, finish, and functionality. It achieves a finely tuned equilibrium, delivering confident on-road handling while providing superior ground clearance, enhanced comfort, and exceptional control across all terrains. From challenging rocky trails to soft snow, expansive sand dunes, and everything in between, the Land Cruiser Prado AT37 offers capabilities akin to a tracked vehicle, yet retains car-like drivability and responsiveness. Embrace the spirit of #ExploreWithoutLimits and confidently #DriveYOURadventure with the new Land Cruiser Prado AT37, designed to take you further.
