Mazda CX-90 PHEV Review: Mazda's Bold Leap into Electrified Luxury SUVs

The other day, while I was unloading this pristine white 2024 Mazda CX-90 in front of my building, I noticed a couple, probably in their mid-50s and dressed with a noticeable flair, lingering nearby and giving it admiring glances. In New York, striking up conversations with strangers on the street isn’t exactly commonplace, but they seemed compelled to break the ice. “Excuse me, what is that?”, the man inquired, his curiosity piqued.

I told him it was the new Mazda CX-90. What happened next genuinely surprised even me: “Would you mind if we took a peek inside?”

Image showing the Mazda CX-90 PHEV badge detail at the rear, emphasizing its plug-in hybrid nature.

Being the friendly Texan and car enthusiast that I am, I happily obliged. “Wow, this is really nice,” he exclaimed, drawing out the word “nice” with genuine appreciation. “I drive a Land Rover, but it’s always in the shop. I had no idea Mazda made something like this. I should seriously consider this instead.” (Mazda, if this encounter translates into a sale, you’re welcome.)

This, my readers, is what the automotive industry calls a “conquest”—luring customers away from other brands. And it’s precisely what Mazda is aiming for with its latest, largest, most premium, and most luxurious SUV to date. The CX-90 represents a pivotal moment for Mazda, showcasing their ambitions in style, technology—especially in its plug-in hybrid (PHEV) guise, like the model I tested—and, crucially, price point.

The question is, can Mazda’s luxury aspirations translate into real-world success? While it’s too early to definitively say based on a single model, the CX-90 makes a compelling case, proving the viability of their premium concept. Now, the challenge is to ensure this upscale essence permeates throughout the rest of their vehicle lineup.

[Full Disclosure: Mazda graciously provided me with this CX-90 PHEV, complete with a full tank of gas, for a week-long test drive.]

The Basics of the Mazda CX-90 PHEV

The Mazda CX-90 is a brand-new, full-size crossover SUV for the 2024 model year. It’s the successor to the CX-9, maintaining a similar size profile but significantly elevating the level of luxury and refinement.

In a rapidly evolving automotive landscape, the “upscale flagship” vehicle is no longer necessarily a grand luxury sedan or an exotic supercar. Today, it’s increasingly represented by large crossover SUVs like the CX-90.

The CX-90 isn’t just a big vehicle; it’s a significant statement for Mazda. After years of strategic maneuvering, it embodies the tangible realization of the independent Japanese automaker’s long-term strategy to ascend into the premium segment. Mazda understands it cannot compete head-to-head with giants like Toyota and Honda in terms of sheer volume. Therefore, their focus has shifted towards achieving higher profit margins through premium offerings. Recent models have hinted at this direction (consider the turbocharged Mazda 3 hatchback), yet they sometimes fell slightly short in powertrain sophistication. The introduction of the inline-six engine aims to rectify this, and the plug-in hybrid technology featured in this review model is designed to bridge the gap towards a more electrified future for the brand.

Thus, the CX-90 serves as a grand debut for a new era of Mazda, one characterized by enhanced quality across the board: interiors, paint finishes, powertrains, technology – everything is elevated. With a strong emphasis on the American market and a diverse array of crossover options, Mazda’s strategy appears to be gaining traction. Early indicators suggest this approach is working, with Mazda’s quarterly profits rebounding, fueled by demand for the CX-90 and CX-50. This success is crucial, as it paves the way for future passion projects, like funding the development of the next-generation Miata.

In the US market, the CX-90 offers two distinct engine choices: a newly developed 3.3-liter turbocharged inline-six and a 2.5-liter naturally aspirated four-cylinder hybrid. Remarkably, these options are spread across an extensive range of 11 trim levels. The test vehicle here is the PHEV Premium Plus, positioned as the top-tier PHEV variant. All-wheel drive is standard across the CX-90 lineup, and the sole transmission option is an eight-speed automatic.

Price: PHEV starting at $47,445; Premium Plus as tested $56,950

Power: 323 horsepower and 369 lb-ft of torque

Battery (Hybrid): 17.8-kWh

EPA Fuel Economy: 25 MPG (Mazda estimate)

Drive: All-Wheel Drive

Curb Weight: 5,243 pounds

Body Style: Five-door SUV

Exterior Styling: How Does the CX-90 PHEV Look?

Overall, the CX-90 presents a genuinely handsome aesthetic. Designing a large crossover to stand out is a challenge; many tend to become amorphous blobs. (Consider the BMW X7 – remove its oversized grille, and it would be difficult to distinguish from others in its class.) The CX-90 manages to be attractive, if not overtly distinctive. It lacks the bold, polarizing design of the current Mazda 3 hatchback, which, in my opinion, is a design triumph.

The greenhouse is generously sized, the proportions are well-balanced, and the subtle accents above the front wheel arches are a nice design flourish. However, the bland white paint of my test vehicle didn’t do it any favors. Mazda offers more compelling color options for the CX-90, including two shades of red (Soul Red Crystal Metallic, a standout red in the market) and Platinum Quartz Metallic, a uniquely understated and elegant choice. Any of these would be preferable. To me, a “white three-row crossover” just evokes “minivan” vibes. And purchasing a vehicle like this is precisely to avoid the minivan image.

The crucial point is that the CX-90 is visually appealing, even if it doesn’t quite reach the design heights of the Kia Telluride, arguably the reigning champion in this segment. It’s clear that the CX-90 is directly targeting vehicles like the Telluride, which has been a game-changer for the Korean brand in the upmarket space.

Interior Design and Comfort: Stepping Inside the CX-90 PHEV

Now, we’re getting to the truly impressive aspects. The “understated” design philosophy continues inside the CX-90, and this is where Mazda’s meticulous attention to detail truly shines.

The interior is genuinely premium and feels remarkably upscale for its price point. Soft-touch materials abound across the dashboard, complemented by high-quality leather, brushed aluminum accents, and well-crafted switches and buttons. For those seeking a different aesthetic, other CX-90 trims offer maple wood trim and a distinctive fabric-stitch pattern on the dash. Personally, I’d lean towards those options, perhaps with a lighter interior color, over the dark leather in my tester, but that’s purely a matter of personal preference.

In 2024, it’s refreshing to enter a car where the design ethos isn’t solely focused on “Screens.” Yes, the CX-90 has one, but it’s a tastefully integrated landscape 12.3-inch infotainment display that prioritizes functionality over sheer screen size dominance. (Lower trims feature a similar 10.3-inch screen.) Equally appealing in my test vehicle was the 12.3-inch digital gauge cluster; both screens are executed with sophistication.

Seating is a critical element in the CX-90, especially for families. It’s exclusively available in a three-row configuration, but the seating arrangements vary across trims. Mazda offers a range of configurations, including second-row bench seats and captain’s chairs, influencing total passenger capacity and second-row comfort. My test vehicle featured the optional second-row captain’s chairs, which are both heated and cooled – further testament to the CX-90’s premium aspirations! One minor ergonomic quibble is the small, mushroom-shaped toggle that serves as the gear selector. Park is engaged by pushing up and to the left, and reverse is the top gear when moved to the right. It feels unnecessarily complex and led to a few accidental revs in neutral.

Some reviews have pointed out that the CX-90 isn’t quite as spacious as some of its three-row crossover competitors, particularly in terms of legroom and cargo space. Indeed, the CX-90 doesn’t offer as much cargo volume or rear headroom as certain rivals. Whether this is a significant drawback depends on individual needs. Personally, while I wouldn’t describe the third row as incredibly spacious, I didn’t find it cramped or uncomfortable. I’m somewhat puzzled by criticisms that the CX-90 isn’t “big” enough, but everyone’s spatial requirements differ.

Thumbnail image of the Mazda CX-90 PHEV third-row seats, providing a glimpse of the rear passenger space.

Thumbnail image of the Mazda CX-90 PHEV cargo area, illustrating the available luggage space.

It’s worth noting that my testing didn’t involve scenarios like road trips with a full complement of passengers. Third-row seats in SUVs are often best suited for occasional use or shorter trips, such as transporting kids and their friends.

If maximizing third-row space is a primary concern, it’s advisable to compare the CX-90 against rivals like the Kia Telluride, Toyota Grand Highlander, and Jeep Grand Cherokee L. And let’s be honest, there’s no shame in opting for a minivan; for many families, it’s arguably the more practical and comfortable choice, even if image-conscious buyers resist. I suspect Mazda might address these space concerns in future iterations of the CX-90 by making it even larger, and consequently, more expensive.

Overall, there’s little to criticize about the CX-90’s interior. It doesn’t break new ground in technology or design, but it’s undeniably contemporary, upscale, and comfortable.

Driving Dynamics: How Does the CX-90 PHEV Perform on the Road?

With its new turbocharged inline-six engine and rear-wheel-drive-based platform, the phrase “Japanese BMW” has been frequently used to describe Mazda’s transformation. However, engineering a compelling driving experience in a three-row crossover is as challenging as making it visually striking. The inherent nature of these family-oriented SUVs means they are rarely lauded for their sporty agility.

While I appreciate Mazda’s focus on driving dynamics—it’s a key reason I own a previous-generation Mazda 3 hatchback—my expectations were tempered for the CX-90. It’s undeniably a large vehicle; navigating Brooklyn parking in this SUV was a challenge. (Yet, I also observed parents with strollers gazing longingly at it as I drove by, illustrating that people adapt when necessary.)

In practice, the CX-90 feels more like a Japanese Volvo than a BMW – perhaps a Volvo that incorporates some gym time into its routine. It’s surprisingly solid to drive, and even occasionally enjoyable—within the context of its vehicle class.

The plug-in hybrid powertrain is impressively refined. 323 horsepower and 369 lb-ft of torque from a four-cylinder engine are respectable figures. While it has over 5,000 pounds to haul, acceleration never felt lacking. Instrumented testing by Motor Trend recorded a 0-60 mph sprint of 6.2 seconds – genuinely quick for its size and segment.

Mazdas rarely disappoint in handling, and the CX-90 maintains this reputation, exhibiting the taut steering and composed handling expected from the brand. It feels stable at higher speeds and comfortable on the highway. However, I found the suspension to be somewhat firm, particularly on the often-rough roads of New York City and upstate New York. Ultimately, a significant emphasis on athletic prowess feels somewhat misplaced in a vehicle of this size and weight.

The CX-90 PHEV offers a fully electric driving mode with a claimed range of up to 26 miles. Like many plug-in hybrids, this allows for substantial daily errands and commutes to be completed primarily on electric power, minimizing gasoline consumption. It utilizes a 17.8-kWh battery pack and, like other PHEVs, doesn’t benefit significantly from DC fast charging due to its battery size and intended use case.

The CX-90 PHEV’s official EPA fuel economy rating isn’t yet available, but Mazda estimates a combined 25 mpg. While not groundbreaking, it’s important to remember the impact of weight on fuel efficiency. Furthermore, a PHEV inherently produces fewer emissions than a purely gasoline-powered turbocharged inline-six, a factor increasingly relevant to environmentally conscious buyers.

Charging the PHEV battery to full capacity takes approximately 2.5 hours using a Level 2 charger, which is convenient for home charging or public charging stations while running errands.

Technology and Features: Inside the CX-90 PHEV’s Tech Suite

Much of the CX-90 PHEV’s noteworthy technology is centered around its hybrid powertrain. You can program it to prioritize all-electric driving upon startup, enabling predominantly electric operation for city driving. A “Charge Mode” button allows the engine to prioritize charging the battery while driving.

Mazda’s infotainment system is known for its reliance on physical controls rather than touchscreens. The company believes this approach is safer, less distracting, and more driver-focused. In most scenarios, it works effectively. However, entering addresses using the rotary dial can be cumbersome (although voice control has improved considerably). Smartly, Mazda enables touchscreen functionality when using wireless Apple CarPlay and Android Auto, which will likely be the preferred interface for many users.

One intriguing feature is the Driver Personalization System, which automatically adjusts the seat, steering wheel, mirrors, and head-up display based on pre-saved height and weight profiles. It also stores individual driver settings.

The CX-90 PHEV includes expected advanced driver-assistance systems (ADAS) for its price point, such as low-speed traffic assist. However, it doesn’t offer cutting-edge features like Cadillac’s Super Cruise or Ford’s BlueCruise hands-free driving systems. The primary focus of the CX-90 was clearly on powertrain refinement and luxury, rather than pushing the boundaries of software and autonomous driving technology.

The technology suite in the CX-90 is functional and competent. However, the infotainment system itself is somewhat unremarkable. If cutting-edge technology is a top priority, other vehicles might offer more compelling options. Mazda’s strengths lie elsewhere.

Three Key Takeaways About the 2024 Mazda CX-90 PHEV

While some three-row crossovers offer more rear passenger space, the CX-90’s third row is adequately sized and comfortable for most typical use cases.
Given the CX-90’s focus on refinement rather than outright performance, the PHEV version is a smart choice, offering fuel savings, reduced emissions, and ample power.
The CX-90 PHEV represents a highly convincing and well-executed entry into the luxury SUV segment, demonstrating Mazda’s serious commitment to becoming a premium brand.

Does the Mazda CX-90 PHEV Achieve Its Goals?

In short: yes. The plug-in hybrid three-row SUV market is relatively limited, making the CX-90 a strong contender in this niche. Even the non-hybrid, inline-six CX-90 is a compelling option.

While the CX-90 PHEV didn’t become an object of intense longing after my test week, I was consistently impressed by its various attributes. Although I’m not the target demographic for a three-row luxury crossover, I believe anyone considering vehicles in this category should seriously evaluate the CX-90.

More importantly for Mazda’s long-term strategy, the qualities embodied by the CX-90 need to cascade down to the rest of their model range. With the disappointing MX-30 electric vehicle already discontinued after a brief market presence, Mazda’s electric and electrified offerings currently appear underwhelming. They need to accelerate their electrification efforts to align with evolving consumer demand and the industry’s trajectory. Currently, the fact that the only electrified Mazda requires spending nearly $60,000 on a large SUV is not ideal.

However, the CX-90 PHEV proves that Mazda can successfully execute its premium playbook without sacrificing its core brand values. It’s an excellent option for families who want to avoid a minivan but desire a spacious and refined three-row SUV. Initial sales figures suggest it’s already resonating with buyers. The prospect of Mazda applying this hybrid technology to smaller models like the CX-50, which seems likely in the near future, is genuinely exciting.

Now, is the CX-90 PHEV worth its considerable price tag? Considering the stylish design, advanced hybrid technology, and overall quality, I believe it is. Persuading consumers that Mazda belongs in the premium conversation will take time and effort, but the CX-90 PHEV is a powerful starting point.

The Punctum of the 2024 Mazda CX-90 PHEV

Mazda is making a bold statement as it ventures into new market territory, and the CX-90 plug-in hybrid is a convincing luxury option for a wide range of families.

All photos by Patrick George

Mazda CX-90 PHEV Review: Mazda’s Bold Leap into Electrified Luxury SUVs