Lexus has officially unveiled the updated iteration of its flagship sedan, the LS, signaling the commencement of sales in Japan in late 2020. This Newest Toyota Ls, while branded under Lexus, continues the legacy of innovation and luxury that the LS model has established over decades.
Since its inception in 1989, the first-generation LS laid the cornerstone for the Lexus brand, earning accolades for its unparalleled quietness and exceptional comfort. Akio Toyoda, Chief Branding Officer and Master Driver, emphasizes the LS’s enduring role across generations as “a model that gives rise to transformation through the spirit of constant innovation and by providing new technologies and value for the times.” As Lexus’s premier sedan, the LS has achieved cumulative sales of 870,000 units, demonstrating sustained popularity across over 30 years and in more than 90 countries. The fifth-generation LS, launched in 2017, marked a significant evolution with its bold coupe-like silhouette and emotionally resonant driving dynamics.
The latest enhancements to the newest Toyota LS are meticulously engineered to amplify comfort, serenity, and overall sophistication. These improvements are carefully balanced with dynamic upgrades guided by Lexus’s Driving Signature initiative. This philosophy emphasizes precise tuning, component refinements, and control surface enhancements, pushing Lexus vehicles to unprecedented levels of control, balance, and driver assurance. Deeply rooted in the pursuit of exceptional quietness and comfort—hallmarks of the Lexus DNA—this update represents a culmination of meticulous craftsmanship applied to every detail. From the powertrain and suspension to the precise stitching of the seats, every element is refined.
A key highlight of the newest Toyota LS is the introduction of Lexus Teammate, an advanced suite of driving assistance technologies. To create a driving experience that instills a sense of security, Lexus has refined fundamental vehicle performance and integrated AI technologies, including deep learning, to anticipate and respond to diverse driving scenarios. Furthermore, by incorporating the operational expertise of seasoned drivers into the system control, the newest Lexus LS achieves remarkable driving stability even in challenging road conditions. These advancements underscore Lexus’s commitment to delivering a safe and reassuring mobility experience that is deeply attuned to human sensibilities. Lexus Teammate is initially available in the Japanese market, with plans for subsequent rollouts in other markets based on regional timelines.
Visually, the newest Toyota LS debuts with Gin-ei Luster, a striking new exterior color achieved through innovative paint technology. This color provides deep shadows and brilliant highlights, enhancing the vehicle’s sculpted aesthetics. Inside, the cabin of the newest Toyota LS features a touchscreen interface for enhanced usability. Lexus has also focused on creating a superior interior ambiance through collaborations with Japanese artisans, incorporating traditional crafts like Nishijin brocade and metal leaf decoration. This fusion of technology and traditional craftsmanship ensures the interior of the newest Lexus LS is befitting of a flagship luxury sedan.
