Porsche designers are known for their ability to blend heritage with innovation, creating vehicles that are both timeless and forward-thinking. This philosophy extends deeply into the Porsche Interior, where tradition meets cutting-edge technology to forge a unique brand experience. By carefully studying user habits and anticipating future needs, Porsche is redefining automotive luxury from the inside out.
Ivo van Hulten, Porsche’s director of user experience design, along with chief designer Michael Mauer and head of interior design Markus Auerbach, are at the forefront of this evolution. At the Weissach Development Centre, they constantly explore how to enhance the Porsche interior experience, focusing on convenience, flexibility, and seamless integration of technology. Their approach involves “first principle thinking,” a method that encourages breaking down assumptions and focusing on fundamental functions rather than familiar forms. This allows them to envision not just what a Porsche is, but what it could be, leading to groundbreaking innovations in Porsche interior design.
This forward-thinking approach is exemplified by the Porsche “Renndienst” concept, a design study showcasing a futuristic vision for a family-friendly vehicle. The Renndienst, featured in the book Porsche Unseen, challenges conventional notions of Porsche interior design by applying the brand’s DNA to an entirely new vehicle type – a minivan capable of carrying up to six passengers. This exercise in pushing design boundaries helps Porsche designers explore the full potential of their design language and its applicability across different vehicle segments.
The Future-Forward Porsche Interior: Renndienst Vision
“We considered how to imbue a passenger compartment so different from a classic sports car Porsche interior with a distinct Porsche flair, and how autonomous driving could be integrated,” explains Michael Mauer. While Porsche acknowledges the importance of self-determination symbolized by their sports cars and the enduring appeal of driving, exploring autonomous driving scenarios allows for innovative thinking about the Porsche interior. The Renndienst concept features a central driver position, offering a cockpit-like feel when driving. However, the driver’s seat can also swivel 180 degrees to face passengers, transforming the Porsche interior into a communicative space. This modularity and adaptability are key aspects of Porsche’s vision for future interiors.
The Porsche interior UX design in the Renndienst prioritizes the digital lifestyle and the evolving relationship between driver, passengers, and the vehicle. Inspired by the Taycan’s advanced interior, the Renndienst takes this concept further, exploring a holistic and innovative approach to cabin design. The concept focuses on designing from the inside out, ensuring the Porsche interior experience is at the heart of the vehicle.
Asymmetrical design elements further enhance the Renndienst’s unique Porsche interior. One side of the cabin is designed for privacy, while the other features a large window for an expansive view. This creates a “protective capsule” feeling within the modular interior, emphasizing comfort and security. Ergonomically shaped bucket seats in the first row offer a clear view, and the rear seat headrests are designed to allow an unobstructed view through the rear window, showcasing Porsche’s meticulous attention to detail within the Porsche interior. The electric powertrain, hidden in the underbody, maximizes space and contributes to the adaptable nature of the interior.
UX as a Cornerstone of Future Porsche Interior Design
Ivo van Hulten emphasizes that future Porsche clients, the “smartphone generation,” are increasingly interested in the overall experience and opportunities a product offers, not just its aesthetics. For the Porsche interior, this means focusing on modularity and adaptability to ensure the cabin can evolve with user needs over time. Remote software updates and continuous improvement will be crucial for maintaining a cutting-edge Porsche interior experience.
Markus Auerbach highlights the importance of physical experience alongside the digital journey. The Porsche interior is envisioned as a dynamic space, designed for movement and interaction. The Renndienst features lounge-like rear bench seats with curved sides that encourage communication and relaxation, offering alternative seating positions for various activities within the Porsche interior.
Sustainable materials, including reinterpreted wood combined with metals and sustainable plastics, are also part of the future Porsche interior vision. Smart materials that respond to external factors or adapt to occupants’ ergonomics will further enhance the Porsche interior experience.
Porsche Interior: A Space with Soul and Enduring Appeal
For Porsche, the Porsche interior is more than just a functional space; it’s a crucial element in building an emotional connection with the vehicle. Auerbach stresses that cars with uninspired interiors are unlikely to resonate with owners in the long run. While digital interfaces are increasingly important, Porsche believes in maintaining a balance with haptic controls in the Porsche interior, ensuring essential functions remain easily accessible without distracting the driver.
Van Hulten envisions future Porsche interiors with a “soul,” drawing inspiration from the iconic talking car K.I.T.T. from Knight Rider. This concept explores the potential for deeper interaction between driver and vehicle, envisioning a future where your Porsche becomes a truly intelligent and responsive partner. By blending brand DNA with forward-looking innovation, Porsche is committed to shaping the future of the Porsche interior, ensuring it remains a defining aspect of the Porsche ownership experience for years to come.
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Text first published in the Porsche magazine Christophorus, No. 399.
Author: Christina Rahmes
Photographer: Stefan Bogner
