Individuality is the ultimate modern luxury, and Porsche understands this deeply. That’s why the new Porsche Panamera Turbo offers an expansive palette of colors, upholstery options, decorative trims, and distinctive accents right from the factory. But for those who demand the absolute pinnacle of personalization and exclusivity, Porsche presents the Sonderwunsch program. This bespoke service provides comprehensive consultation, meticulous planning, and expert execution to realize truly custom color and material desires, even extending to the creation of unique, one-off vehicles. Porsche showcased the boundless possibilities of the Sonderwunsch program with the world premiere of the new Panamera in Shanghai, featuring the breathtaking Panamera Turbo Sonderwunsch.
Detlev von Platen, Member of the Executive Board for Sales and Marketing, emphasizes the significance of personalization: “Our customers highly value the opportunity to infuse their personal vision into their car’s design. The Panamera Turbo Sonderwunsch, based on the new Panamera Turbo E-Hybrid, exemplifies our ability to meticulously and flexibly fulfill these desires, transforming a customer’s dream into reality. Through bespoke color tones, individual accents, and meticulous planning, we’ve transformed the Panamera into a truly unique masterpiece.” He further added, “The exterior design is a testament to the expertise of Style Porsche and Exclusive Manufaktur teams. Intriguingly, the interior remains intentionally unfinished until next year, serving as an open invitation for customers to envision and realize their own highly personalized Panamera dream.”
The Art of Bespoke: Exterior Design of the Panamera Turbo Sonderwunsch
Porsche Exclusive Manufaktur has masterfully painted the Panamera Turbo Sonderwunsch inspiration model in a captivating two-tone finish. The centerpiece is the specially formulated Leblon Violet Metallic, a unique violet hue with subtle chestnut undertones. Employing an intricate production process, the skilled artisans at Style Porsche and Exclusive Manufaktur seamlessly blend this striking color into a deep, solid black in the lower third of the vehicle. This dramatic gradient is further accentuated by solid black door sills and front and rear spoiler lips.
The darkened headlights, taillights, and windows continue this sophisticated dark theme, while the tailpipes are finished in Bronzite, adding a touch of warm metallic contrast. The clear coat of this Sonderwunsch Panamera Turbo is infused with flakes vaporized with genuine gold, creating an unparalleled premium aesthetic with remarkable depth and shimmer.
Further enhancing the exterior are pinstripes in the newly developed Avium Metallic color, incorporating an integrated Sonderwunsch logo, a subtle yet distinctive detail. The faces of the 21-inch center-locking wheels and the frames of the side windows are also meticulously finished in Avium Metallic, demonstrating the unwavering commitment to craftsmanship and cohesive design. The precisely executed logos on the rear of the Porsche Panamera Turbo Sonderwunsch further exemplify the attention to detail that defines Porsche Exclusive Manufaktur.
Porsche Exclusive Manufaktur: Crafting Automotive Dreams
Porsche Exclusive Manufaktur, along with Porsche Classic, is dedicated to enhancing and restoring exceptional sports cars with unparalleled skill and meticulousness. Embracing a Co-Creation strategy, Porsche is revitalizing its legendary Sonderwunsch program from the late 1970s. This program empowers customers to co-design truly individualized, one-of-a-kind vehicles, expertly crafted by Porsche.
The Sonderwunsch services encompass Factory Commissioning, allowing for personalized color and material requests directly during production. It also includes subsequent Factory Re-Commissioning and the creation of Factory One-Off vehicles after customer delivery. While Factory Re-Commissioning focuses on individual colors and materials, the Factory One-Off service represents a groundbreaking approach to bespoke technical development. Depending on the vehicle’s age, technical specialists at Porsche Exclusive Manufaktur or Porsche Classic expertly manage the implementation.
Factory Re-Commissioning: Personalizing Your Panamera Turbo Post-Purchase
The Panamera Turbo Sonderwunsch project was specifically initiated through the Factory Re-Commissioning process to illustrate its practical application and potential. Customers can explore the Sonderwunsch program and initiate Factory Re-Commissioning for their Porsche Panamera Turbo (or other models) by contacting the Sonderwunsch Team via their local Porsche Centre. The vehicle is then transported to Porsche facilities, where it undergoes customization according to the customer’s precise specifications. Market-specific transportation and registration requirements are meticulously coordinated with each customer on an individual basis, ensuring a seamless and personalized experience. The Porsche Panamera Turbo Sonderwunsch is not just a car; it’s a canvas for personal expression, meticulously brought to life by Porsche’s unparalleled expertise.
